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Now Available, the heated lash curler and clip-on selfie ring light

Starter Kits

  • Send Someone You Love a Lilac St. Gift Card

    The perfect gift for any occasion. Share the Love with friends and family, or keep it for yourself to brighten up a rainy day.

  • $65.00
    $65.00
    $65.00
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    420 Reviews
  • $40.00
    $40.00
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    31 Reviews

Natural

  • the OG essential
    $7.00
    $7.00
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    1175 Reviews
  • bold, structured
    $7.00
    $7.00
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    799 Reviews
  • ethereal, airy
    $7.00
    $7.00
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    670 Reviews
  • Dreamy, playful
    $7.00
    $7.00
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    160 Reviews

  • build your box

    Join to get up to 40% off lashes in monthly subscription boxes + special membership perks.

  • for fairer lashes
    $7.00
    $7.00
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    156 Reviews
  • The OG, deep brown
    $7.00
    $7.00
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    14 Reviews

Glamorous

  • dynamic, fluttery
    $7.00
    $7.00
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    1071 Reviews
  • romantic, delicate
    $7.00
    $7.00
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    783 Reviews

  • TAKE THE LASH QUIZ

    Get matched to lashes based on your eye shape, favorite lash styles, and lash experience.

  • clean, elegant
    $7.00
    $7.00
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    467 Reviews
  • spiky, glamorous
    $7.00
    $7.00
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    484 Reviews

Dramatic

  • dark, lush
    $7.00
    $7.00
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    906 Reviews
  • dense, distinctive
    $7.00
    $7.00
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    732 Reviews
  • MAXIMUM INTENSITY
    $7.00
    $7.00
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    440 Reviews

  • step by step guide

    Learn how to apply your lashes in four simple steps. Follow the video tutorial or read a detail description.

  • Multi-length, wispy
    $7.00
    $7.00
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    141 Reviews
  • Spikey, Dramatic
    $7.00
    $7.00
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    71 Reviews

Limited Edition

  • The OG, Vibrant Violet
    $7.00
    $7.00
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    32 Reviews
  • The OG, Deep blue
    $7.00
    $7.00
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    40 Reviews
  • The OG, Vivid Green
    $7.00
    $7.00
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    8 Reviews

Lash accessories

  • $35.00
    $35.00
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  • $15.00
    $15.00
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  • $15.00
    $15.00
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    1427 Reviews
  • $10.00
    $10.00
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    470 Reviews
  • $12.00
    $12.00
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    607 Reviews
  • $15.00
    $15.00
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    403 Reviews
  • $15.00
    $15.00
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    281 Reviews
  • $35.00
    $35.00
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    189 Reviews
  • $18.00
    $18.00
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  • $10.00
    $10.00
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  • $12.00
    $12.00
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    148 Reviews
  • $8.00
    $8.00
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    100 Reviews
  • $12.00
    $12.00
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    39 Reviews
  • $20.00
    $20.00
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    8 reviews
  • $35.00
    $35.00
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    19 Reviews
  • $5.00
    $5.00
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    190 Reviews
  • $20.00
    $20.00
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    15 Reviews
  • $3.00
    $3.00
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    27 Reviews
  • $15.00
    $15.00
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  • $10.00
    $10.00
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  • $18.00
    $18.00
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  • from $25.00
    from $25.00
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    13 reviews

Bundles

  • $72.00
    $72.00
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    30 Reviews
  • $72.00
    $72.00
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    23 Reviews
  • $72.00
    $72.00
    Sold out
    26 Reviews
  • $185.00
    $185.00
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    3 reviews