Burn the f*cking playbook
to beauty and gender norms, we say “no thank you.” you are your own artist here. we encourage you to explore, experiment, and create looks to seduce yourself.
This is more than a beauty brand
it's a rallying cry for every facet of you.
Transformation at
your fingertips
Our indulgent, lifelike, and comfortable products ignite that crush-on-yourself feeling, making everyday an opportunity to embrace your inner fire.
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AAPI Owned
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Women Founded
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Backing Artists
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Cruelty Free
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Vegan
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10 Minute
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Application
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+
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Lash
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Loving
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Formulas
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Thoughtfully Designed
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+
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Resilient
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Like
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You
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;
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Wear
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For
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Up
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To
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Ten
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Days
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10
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Minute
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Application
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+
-
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Lash
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Loving
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Formulas
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Thoughtfully
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Designed
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Resilient
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Like
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You
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;
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Wear
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For
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Up
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To
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Ten
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Days
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CRUSH ON YOURSELF
LILAC ST.
From Low to Landed
Named after San Francisco’s street art hub, Lilac St. embodies fearless expression and nonconformity. It’s where our founder, Alicia, found solace and healing from a sexual assault early in her career that shattered her confidence and comfort within her own skin; a place where she reclaimed her pleasure, sensuality, and sexuality.
CRUSH ON YOURSELF
LILAC ST.
Lilac St. is an embodiment of Alicia’s journey
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A
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Safe Space
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From
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Expectations
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And
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Standards.
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A
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Way
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To
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Live Her Values
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A Place to Own Her
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Beauty,
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Complexities,
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and
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Everything
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in Between
Live Her Values
Lilac St. is an embodiment of Alicia’s journey
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A
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Safe Space
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From
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Expectations
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And
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Standards.
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A
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Way
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To
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Live Her Values
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A Place To
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Own Her Beauty, Complexities, And
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Everything in Between
Backing Artists
We take our commitment to artistry and self-expression seriously, it’s why a portion of our sales directly support the fierce protection and fostering of San Francisco's Lilac Street art hub.
Learn more about Mission Art 415 and their commitment to supporting the 14 blocks in the Mission District that make up the Lilac Mural Project.
Alicia’s favorites
