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About Lilac St.

Alicia photoHi! My name is Alicia and I started Lilac St. in the summer of 2020 to put salon-quality beauty in the hands of regular people.

When lash salons started closing for safety in the midst of the Covid-19 pandemic, I felt helpless and panicked trapped at home, doom-scrolling through the news. Like many other women, I stopped wearing jeans and wearing makeup. At first this was liberating! But over time, I also stopped washing my hair...and getting out of my pajamas...and looking in the mirror, and started losing all my little habits of self care.

I don’t think you realize how important those little habits are until you don’t have them. I’m frustrated that beauty is sometimes portrayed as vain, superficial, and generally important, when beauty routines are really (very fun!) practices of self-love, self-admiration, and self-respect.

I needed to take matters into my own hands. I searched high and low for products I could use to deliver salon-quality extension effects. And truly, I meant salon. quality. No plastic-y costume lashes, or lashes that just looked pretty but were prickly and hung like heavy caterpillars on your eyelids. The only at-home extension solutions I found on the market were super expensive, and didn’t seem to live out the inclusive, friendly values I was looking for. So I set out - naively, and with a small amount of my own savings - to build the small business I wished existed.

Fast forward a few months, and here we are! With HUGE thanks to a lovely Facebook group (The Secret Lash Society) that first discovered our baby company from the $5 we spent on ads in our first month, we have since grown slowly but steadily, primarily through referrals and word of mouth. We owe so much to our amazing, kind, and supportive community.

So we want to give our community as much as they’ve given to us: as we grow and extend our line of lash styles, we vow to always keep up our commitment to keeping prices affordable and transparent, and staying laser focused on making high quality products. We believe everyone deserves beauty.

And we’re just getting started! Starting with lashes first, we want to make a whole line of products that give you a new option outside of salons, appointments, and other people deciding how you look. Join our beauty freedom fighters! Thank you so much for taking the time to get to know us a little better. Feel free to drop us a line anytime at We’d love to hear your thoughts, product requests, or even just to say hello :)