About Lilac St.

Transformation At Your Fingertips

Our indulgent, lifelike, and comfortable products ignite that crush-on-yourself feeling, making everyday an opportunity to embrace your inner fire.

10 minute application + lash loving formulas + thoughtfully designed + resilient like you, wear for up to 10 days

From Low to Landed

Named after San Francisco's street art hub, Lilac St. embodies fearless expression and nonconformity. It's where our founder, Alicia, found solace and healing from a sexual assault early in her career that shattered her confidence and comfort within her own skin; a place where she reclaimed her pleasure, sensuality, and sexuality.

Lilac St. is an embodiment of Alicia’s journey:

  • a safe space from expectations and standards,
  • a way to live her values,
  • a place to own her beauty, complexities, and everything in between

Burn the F*cking Playbook

To beauty and gender norms, we say “no thank you.” You are your own artist here. We encourage you to explore, experiment, and create looks to seduce yourself.

This is more than a beauty brand; it's a rallying cry for every facet of you.

Backing Artists

We take our commitment to artistry and self-expression seriously, it’s why a portion of our sales directly support the fierce protection and fostering of San Francisco's Lilac Street art hub. Learn more about Mission Art 415 and their commitment to supporting the 14 blocks in the Mission District that make up the Lilac Mural Project.